The Ride Life with Sung Kang is a global docuseries where car culture takes center stage. Guided by the star from The Fast & Furious, the show explores the unique communities, traditions, and lifestyles built around cars across the USA, UK, Japan, Korea, and beyond. It’s not only about machines, but about the people, the stories, and the passion that fuel them.

For the Korea episode, Hyundai joined as a sponsor, offering Sung Kang an exclusive look inside their state-of-the-art test track and the chance to drive their latest electric innovation. This organic integration placed Hyundai at the heart of the narrative, not as a commercial insert, but as a natural extension of the journey into Korea’s car culture and its future-facing automotive industry.

By combining Insight TV’s storytelling expertise with Hyundai’s vision of innovation, the partnership created an episode that went beyond entertainment. It highlighted how mobility and technology connect with culture, community, and identity; reinforcing both the authenticity of the series and Hyundai’s role as a leader shaping the future of driving.